Your website is a representation of your brand. And you definitely want to make a great impact on every visitor because every view matters. If you want to leave a good first impression on your viewers using graphics intelligently is the way forward for you. Here in this article, we’ll thoroughly look into how graphics can help enhance the view and content of your website.
Which Graphics to Include?
Graphics include a wide range from images, to banners, videos, animations and whatnot. You can include all of these in the way that best meets your users’ needs. But the best way is to use a blend of graphics that help you represent your idea clearly. Your colour scheme, background images are also an important part of web graphics.
Graphics can leave a great impact on a user if they are used gently, they show your professionalism, your aesthetics and help to build a connection to the other end.
More Visual Impact
As graphics show your aesthetics they help improve visuals of your website and make it look appealing in each visit. A visual representation of your idea communicates more to a visitor as compared to the monochromatic page that is full of text.
But always keep in mind that to engage the user with graphics you must arrange and use them in a way that connects and communicates your brand message and keeps the user interested.
Engage Visual Learners
Graphics are more engaging than written text to readers. 65 per cent of the population prefers visual learning; means they are more focused on gaining knowledge from visuals. And the graphics on your website are not only for improving its look and feel, but they are there to serve visual learners. Graphics help increase the focus of visual learners, send their message and communicating effectively.
Graphics are more appealing and compel the user to take action. Infographics are more in use as they are not random designs but they are purposefully designed. Infographics are designed in a way to deliver more to users in less time with greater impact.
Graphics Symbolize YOU
Graphics maintain consistency in your web design. Have you ever wondered, why brands like Apple, Nike, and Google are easily recognized with their graphics? The answer is simple yet thoughtful, this is because they have built a graphical representation and consistency for their brand. Their graphics now directly communicate with their users all across the globe. Just like these brands every brand can use graphics to symbolize their brand image, advertise it on the web and leave an impact on users.
Thus, to engage visitors every website must have meaningful graphics that not only communicate the topic under discussion but also represent brand message and professionalism of its people.