SEO or Search Engine Optimization was a very technical term once. But now everyone seems to know a bit about it because your online business needs it to thrive. Before talking about the importance of SEO for any business, let’s first quickly understand, what SEO is? SEO is for increasing the quality of your website and rank it higher in search engines. It helps increase organic traffic and create more leads. Let’s quickly move to the importance of SEO for your business.
More Organic Traffic
Organic traffic refers to the traffic that directly lands on your website as search results without any paid advertisements. The website that gets more organic traffic has more leads and more business. SEO is the key to getting the most organic traffic at this time. Websites that are ranked on page 1 are most likely to get this organic traffic. If your website isn’t one page 1, it means you aren’t doing right and losing the right people.
Enhanced User Experience
As with the development of more content providers, users have also improved. The user now knows what he is exactly looking for. Better SEO gets the user to the right page. And what can be better than that when the right user finds the right thing. This happy path gives better user experience and takes your website high up in rankings. Enhanced UX not only makes a happy user there are great chances that you’ll make a long-term customer.
Know Your Customers Better
As SEO gets you more customers, Google Analytics helps you understand them. You can easily know about the location, how they search, what they search, and how can you help them? The more you know about your customers, the better service you can provide. Google analytics get you as much customer’s data that based upon that you can take appropriate measures to improve your business.
Based on metrics from analytics, you can optimize the results for them. This not only improves your understanding of visitors but also builds trust and credibility between you two.
More Chances of Traffic to Leads
SEO helps you understand what your customers need. Based upon these analytics customers get what they want. From a business perspective, SEO brings filtered customers that need what you have. Thus, SEO keeps your business ahead in the competition, and there are great chances that you will convert more traffic to sales.
Not only this, but SEO also helps you filter your services when you know what customers need. As a result, you will know exactly who your customers are and what they need?
Broadens your Spectrum
SEO is all about optimizing, analyzing and optimizing again based upon results and this cycle continues. With the results that you get from analytics, you can easily analyze what needs to be done? Based on these analytics, you can add more to what you already deliver. Broadening spectrum not only retains existing customers, but there is a great deal that you will attract a whole new pack of visitors.
In short, if you want to stay ahead of your competitors, attract more customers, and improve your brand image in the online world; then YES you need SEO.